St. Louis MetroMarket

Website Branding Strategy
Mobile Grocery Store

THE IDEA

The St. Louis MetroMarket is a mobile grocery store that travels to areas with limited access to fresh, healthy food. MetroMarket’s innovative approach uses a customer model to empower the community to shop at significantly lower prices than retail grocers. Fresh, affordable produce has been carefully selected from local farm partners and is brought directly to partner sites in the community. We designed and developed branding and a website that showcases the MetroMarket’s colorful and inviting atmosphere.



Putting it all together

From the start of this project we knew we wanted to keep things exciting. Not only is the MetroMarket bus visually amazing but what the bus provides is truly astounding. Using the wrap on the bus we created a bright color palette and common elements that can be seen across the logo, site and each piece of marketing material.


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