Simpletek
THE IDEA
SimpleTek is an IT and software company that helps mid to large-size companies gain control of their telecom expenses. Their primary focus is to build efficiency for their clients and help them go from a reactive environment to a proactive one.
We worked with Simpletek to establish a new look and feel for both the company as well as the naming and brand of their product: Vigilance.
A simple Redesign
The refreshed brand features a simplified design that portrays the transition their clients have when onboarding with them to become more efficient and proactive. We took the logo a step further and brought that idea to life through animation.
Introducing Vigilance
Simpletek wanted a brand for their expense management & mobility platform. We collaborated in the product naming, created a logo, new website and sales materials to help launch the new name. The Vigilance logo represents the multiple areas the product has you covered in, featuring powerful software, an insightful dashboard and a team of experts.
