After 15 years under the umbrella brand of Cloud Star, it was time for Buddy to break out into the spotlight and become his own brand. We worked in tandem with their package designer to bring Buddy’s lovable, quirky character to his own domain – and the tasty wholesome treat to more shelves.
The Buddy Biscuits brand has continued to grow with its nationwide distribution and Buddy now has a thriving social media presence. In 2019, we helped him celebrate his 20th year as a healthy tasty biscuit with a year-long social campaign, best buddy contest and more. We are excited to continue to build Buddy’s personality across multiple platforms.