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What Drives Winning Featured Projects

The Idea

What Drives Winning is a collaboration of voices and a collection of media designed to show how you can develop character (moral and performance skills) to create better people, better players and thus better results. We started working alongside the founder, Brett Ledbetter, when he released his first TEDx talk in 2012 and have continued to design the platforms as it has grown into a national movement. It’s been amazing to work as partner to design the concepts and communicate them through motion graphics, branding, book design, multiple websites, ecommerce, online courses and running the annual conference.

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