SIPS ABOUT TO GO DOWN
With the launch of this brand new company, and only a few months before the first race, we knew we needed to make a big splash. We worked with the race director and local radio stations, Y98 and KEZK, to create a mutually beneficial partnership.
As the event neared, we couldn't keep all the fun to ourselves, so we created wine pun contests powered by a Facebook app. Hundreds of people submitted their best lines and the puns with the most votes were printed on our race shirts and signage.
A FEW OUTCOMES