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Wine Wobble Featured Projects

The Idea

A new race company approached us to help make their idea a reality: a fun run that inspires pour decisions. Tasked with naming, branding, launching, and marketing this wine run, we approached the start line with wine puns in mind and a glass in hand.

SIPS ABOUT TO GO DOWN

With the launch of this brand new company, and only a few months before the first race, we knew we needed to make a big splash. We worked with the race director and local radio stations, Y98 and KEZK, to create a mutually beneficial partnership.

Wine Wobble

CREATING EXPERIENCE

As the event neared, we couldn’t keep all the fun to ourselves, so we created wine pun contests powered by a Facebook app. Hundreds of people submitted their best lines and the puns with the most votes were printed on our race shirts and signage.

A FEW OUTCOMES