The Idea

When our friends at The American Red Cross and Golamac Creative (dev team) asked us to design the third edition of the Ready Rating website and assessment app, we were excited to work with them again. The innovative tools available on the website allow any organization to take a quick assessment and find out how prepared they are for disasters. Since working with them on version 2, we identified goals and a new user experience––making 3.0 easier to use and faster to complete. The user flow leads to resources and tips to aid an organization to improve their assessment score. We enjoyed this challenging project because of the mixture of skills needed: including messaging, designing optimal user flow, and creating marketing materials.